标题: Former Goertek and Huawei Team's Full-Color 3D Assembly DIY Platform “Ruiling Intelligence” Raises Tens of Millions of RMB in Two Rounds [打印本页] 作者: admin 时间: 2026-11-12 10:35 标题: Former Goertek and Huawei Team's Full-Color 3D Assembly DIY Platform “Ruiling Intelligence” Raises Tens of Millions of RMB in Two Rounds Source: 36Kr
In November 2026, Ruiling Intelligence, a full-color 3D assembly DIY hardware-and-software creation platform, completed two consecutive rounds of financing worth tens of millions of RMB. The angel round was led by Oriza Seed, and the Angel+ round by Plum Ventures. Professor Charles M. K. Yang and his Brizan Venture fund, Linkage Ventures, and the founder of a leading global IP company also participated. The funds will support mass production and process iteration for its first product, development of a content ecosystem, and offline-channel expansion to scale commercialization.
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△ Full-color printing solves the coloring problem (image: company)
Founded in 2024, Ruiling Intelligence positions itself as an assembly-model DIY creation platform, combining 3D laser cutting with full-color printing to connect AI-assisted design, hardware production, and assembly instructions. Its first consumer product, Focalab X1, has completed product-market-fit validation and is expected to open preorders in December this year, with mass-production delivery in Q1 2027.
The core team comes from leading technology companies such as Goertek and Huawei and has nearly 20 years of experience in consumer-electronics product planning and hardware/software R&D.
Consumer laser engravers are in a phase of rapid growth but also face structural limits. According to the China Business Industry Research Institute, the global consumer laser-engraver market was about USD 1.2 billion in 2025 and is expected to reach USD 1.5 billion in 2026.
The central challenge is user retention. In recent years, consumer laser engravers have competed as tools on precision, speed, and reliability, mainly serving small businesses and studios doing distributed custom manufacturing.
That hardware-specification race is approaching a growth ceiling. As a processing tool for two-dimensional engraving, its use cases are limited. After making a few projects, users may leave the machine idle. When usage drops, repeat purchases of consumables, software subscriptions, and community engagement also decline. Meanwhile, more competitors are entering the market, hardware specifications are becoming similar, and margins are shrinking.
The industry needs a new growth engine. Ruiling believes the next phase of laser engraving is less about improving the tool and more about enabling creativity—giving the machine lasting value beyond processing hardware alone.
This view comes from a different understanding of customer needs. Ruiling's market research found that assembly-model enthusiasts are at least as numerous as people interested in one-piece models. The DIY market for the latter is relatively mature, while the former remains largely unserved.
Traditional assembly-model brands sell standardized designs. Customers buy a designer's completed concept and only assemble it. The experience is mature and accessible, but users cannot participate in the creation process; they can only choose from limited designs. Individual needs are hard to meet, and finished products look alike.
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△ Cutting and full-color printing can be done in a physical store (image: company)
One-piece equipment such as 3D printers supports customization but has two drawbacks: custom production takes too long for a customer to wait in-store, and the machine's build volume limits the size of scenes that can be created.
“The enjoyment of hands-on assembly started with LEGO and has continued to grow in wooden and metal kits. That proves demand is strong but supply is insufficient,” founder Jiang Xiaoliang told Hard Krypton. The team chose a differentiated path: use laser cutting for fast production, full-color printing for coloring, and assembly to overcome size limits, creating a complete system from idea to physical object.
The system is designed to let people with no modeling experience move from idea to finished product. In Ruiling's DIY hardware-and-software platform, users post ideas in a community; AI helps create concept images and convert them into 3D models; model-processing algorithms prepare parts for cutting; and the machine cuts and colors them. Users receive a numbered kit and assemble it step by step with video instructions.
At the hardware level, Ruiling integrates laser cutting and full-color printing into one machine. Several wooden boards can be processed in just over ten minutes, enabling customers to wait in a store for pickup. Full-color printing gives finished pieces complete color and avoids the unfinished, single-material appearance of conventional laser-cut parts.
“We are not trying to make a machine with higher specifications and a more complex structure. We are providing a creation system that lets anyone turn an idea in their mind into a physical object,” Jiang said.
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△ A positive cycle of creation, production, and sharing (image: company)
Unlike conventional hardware companies that rely on direct equipment sales, Ruiling does not view equipment sales as its main revenue source. It aims to build user loyalty through an ecosystem of hardware, content, and community.
Users can buy a machine and create at home, or choose a lower-barrier store option. They can submit an idea at a partner store without buying equipment; the store cuts and full-color prints the parts, and the customer can pick up an assembly kit on site. This resembles a shared DIY processing station for physical creation: users provide the idea and receive a kit without buying manufacturing equipment.
Ruiling intends to serve anyone who wants to create. Geeks are natural core users because they readily adopt new tools and explore their limits. But the larger opportunity may be people who have ideas but lack creation skills—for example, parents wanting a custom toy for a child, young people turning pet photos into figures, or fans making merchandise for an idol.
“These people have ideas and emotional needs, but lack the tools and skills to turn ideas into objects. Our target user is simple: if you have something in mind that you want to make, you are our user,” Jiang said. “When users can see a finished product in-store and experience customization, it is often much faster to build the platform ecosystem and convert them than through a purely online path.”
Traditional laser engravers mainly serve small businesses and tech enthusiasts, with distributed manufacturing and small studios as their primary applications. As AI-assisted design improves, hardware gets easier to use, and content ecosystems expand, creativity can open a larger market in family entertainment, personalized gifts, IP merchandise, and parent-child activities.
“The future competition among DIY creation platforms will not be about whose machine has the highest specifications, but who builds the most complete content loop. Hardware is just the entry point; AI tools lower the creation barrier, content communities provide ideas and inspiration, and offline channels deliver the experience and conversion—forming a positive cycle of creation, production, and sharing,” Jiang said.
Ruiling plans to launch its first product in December this year in China and overseas simultaneously. It will also deepen partnerships with multiple offline channels and gradually expand to more in-person scenarios.
AI-translated from an article by Beijixiong on Nanjixiong, originally published on 2026-11-11. Text and images retain the original source attribution. Read the original Chinese article
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